Partridges is an independent, family-run grocer which celebrated its 45th anniversary in May 2017. It has 2 stores one in Duke of York Square, Chelsea and the other in Gloucester Road, Kensington. In 1994 Partridges was appoined a Royal Warrant Holder to HM The Queen.
In March 2017 Partridges appointed Silks PR & Marketing to manage the PR for the launch of their new Chelsea Flower Gin and has retained us to work on promoting their Christmas hampers, new No. 2 Chelsea Flower Gin and on other projects.
Partridges Chelsea Flower Gin was launched to mark its 45th anniversary in 2017. We issued press releases about the launch, sent out samples to the press and organised a summer cocktail party competiton amongst local bar tenders at Partridges. This resulted in significant press including articles in Country Life, The Week, Good Housekeeping, Glamour and the Independent, as well as in London media including the Metro, Country & Town House, The London Magazine and Chelsea Life plus in trade magazines such as Difford's and Bar Magazine. We also arranged for Partridges Chelsea Flower Gin to sponsor the House & Gardens 70th birthday party.
At Christmas time we helped promote Partridges hampers and they were featured in the Daily Express, Good Things, Liz Earle, Balance and many other places.
To commemorate the Royal Wedding of Prince Harry and Meghan Markle on Friday 19th May Partridges is launching the No. 2 Chelsea Flower Gin which is infused with bergamot. Articles have already appeared about this new gin in Hello!, Good Housekeeping and Spirts Business.