Consultants Specialising in Lifestyle and New Companies
Silks PR
Case Study
Partridges of Sloane Square

Partridges is an independent, family-run grocer which celebrated its 50th anniversary in May 2022. It has 2 stores one in Duke of York Square, Chelsea and the other in Gloucester Road, Kensington. In 1994 Partridges was appointed a Royal Warrant Holder to HM The Queen.

In March 2017 Partridges appointed Silks PR & Marketing to manage the PR for the launch of its new Chelsea Flower Gin and retained us to work on its PR which has included:

- launching Partridges' No. 2 Chelsea Flower Gin and Chelsea Bun Gin;

- establishing the World Chelsea Bun Awards in 2019 and running and promoting the annual bake-off competition - see website HERE

- producing and promoting Partridges' Christmas Catalogue - see an example HERE

- establishing an annual Cartoon Competition to celebrate Partridges' 50th anniversary - see website HERE

Partridges has been featured in many publications including:

  • The Times
  • Independent
  • Guardian
  • Telegraph
  • Evening Standard
  • Elle
  • House & Garden
  • Hello! 
  • Food & Tavel Magazine 
  • Good Housekeeping
  • The Week
  • Glamour
  • Country Life
  • GQ
  • Country & Town House
  • The London Magazine
  • LUX Life
  • Bar
  • Difford's Guide

...and many more.

For more information visit:

Partridges Duke of York Square
The English Garden: Chelsea Flower Gin Cocktail
BBC Radio London: John Shepherd Interview with Carry & David Grant
Sloane Square Magazine: Ads and Editorials
Mayfair Life: 50th Anniversary
Sheerluxe: Partridges Rosé Champagne
The Oldie: The World Chelsea Bun Awards
Telegraph Obituary: Sir Richard Shepherd, Founder of Partridges