Sarah and Katie founded The Directory five years ago and it now successfully promotes 92 businesses owned, run or recommended by the parents, teachers and past pupils of Thomas's London Day Schools.
The businesses are promoted to other parents at the six schools through a 52 page printed book and a specially designed website.
Kate Slesinger, Publishing Director of House & Garden says "I first came across The Directory when I was a parent at Thomas’s Kensington. As far as I know, no other Prep Schools are offering this sort of practical 'parents-helping-parents' service: it’s fantastic and full of little gems in every category. The perfect pairing with House & Garden, in fact."
Kate also advertises her ski apartment Le Bouquetin in The Directory.
On 28th November 2017 Mumfidential featured The Directory in their Handpicked Christmas Gift Guide by Mumfidential
"Every parent needs to know about The Directory. It’s a comprehensive list of “tried and tested” companies that have been recommended by parents (with children at Thomas’s London Day Schools) – all of which are offering a special discount or incentive to Mumfidential readers this Christmas.
Included in the line up are animal and family portrait artists, fabulous cushions, photo storybooks and sparkling jewellery, plus artisan shampoos, beachwear, toys and travel companies. You don’t really need to go anywhere else for your Christmas shopping and you can find useful services on there too such as caterers and home finders."
Tansy Boyd, Founder and Directory of Friends of Friends Lodnon says "I just wanted to thank you as it seems recently, Friends of Friends has client after client who find us in The Directory. It has really become our only and most valuable form of marketing!"