Partridges, the independent, family-run grocer and royal warrant holder, is celebrating its 45th anniversary this year. To mark this important milestone it launched its first spirit beverage in May to coincide with the RHS Chelsea Flower Show, which takes place close to its flagship store.
CHELSEA FLOWER GIN - The Partridges Chelsea Flower Gin has been created in collaboration with Martin Murray, Master Distiller at Dunnet Bay Distillers on the north coast of Scotland. It is a London Dry Gin containing 19 botanicals including rose petals, marigold, verbena, cassia bark and juniper. The subtle flavour of rose is used to commemorate the historic association between flower nurseries and the Kings Road in Chelsea, where Partridges flagship store is located.
In March 2017 Partridges appointed Silks PR & Marketing to manage the PR for the launch of their new Chelsea Flower Gin and has retained them to work on promoting Partridges in other ways.