Conceived in the spring of 2014, Maison de Choup is the brainchild of George Hodgson – a young artist driven by the restless necessity to create - born out of a crippling anxiety period that nearly ruined his young life. Initially born of frustration, MdC has evolved into a designer fashion label creating contemporary t shirts, classic cotton shirts and unique bags with sound ethics at the heart of everything they do.
To help other young people crippled by anxiety, they created the ‘words fail me’ t shirt from which 25% of all the proceeds go to the YoungMinds charity as a small thank you for the help they give to other young sufferers.
George asked Silks PR & Marketing to help him publicise MdC as he wants to increase visitors to his website and his database of clients. We will be issuing a press release on his behalf, sending samples to key media and looking into marketing collaborations for MdC starting with the charity YoungMinds.