Peter Harrington specialise in selling rare books and prints from their shops on the Fulham Road and in Dover Street and from their website. In March 2015 they appointed Silks PR & Marketing to manage all their PR and to help them with their Marketing.
We have issued regular press releases for them on their different book catalogues and on interesting books they have acquired. We also invited the press and selected private contacts to 2 Private Views they organised on the works of Churchill and Lewis Carroll plus to a party held at Paul Smith to promote a cover he had designed for a Peter Harrington first edition of The Man with the Golden Gun.
This has resulted in much publicity including:
articles in the national press and national magazines including the Daily Telegraph, Guardian, Independent, Spectator, Homes and Antiques, NME, etc;
articles in specialist magazines such as Antique Collecting, Antiques and Fairs, etc;
articles in regional magazines including Town & Country, The London Magazine, etc;
We have also arranged for the press to interview Pom Harrington the owner of Peter Harrington and this has resulted in:
a full page article in the British Airways magazine High Life;
a couple of pages in Emirates Open Skies magazine;
a radio interview;
an interview in Country & Town House magazine;
an interview in Antique Collecting.
We were also employed by Peter Harrington in 2011 to publicise The Winnie the Pooh Collection. We invited some specially selected private and press contacts to a very successful launch party and issued press releases about the Collection.
This resulted in a front two page article in the Saturday Telegraph, numerous mentions in local press and specialist book magazines and on relevant websites plus the BBC included a story on the Regional news about Peter Harrington and the Collection.
Pom Harrington, the owner of the bookshop is delighted with what we have been able to achieve for Peter Harrington for a very reasonable cost.