Conceived in the spring of 2014, Maison de Choup is the brainchild of George Hodgson – a young artist driven by the restless necessity to create - born out of a crippling anxiety period that nearly ruined his young life. Initially born of frustration, MdC has evolved into a designer fashion label creating contemporary t shirts, classic cotton shirts and unique bags with sound ethics at the heart of everything they do.
To help other young people crippled by anxiety, they created the ‘words fail me’ t shirt from which 25% of all the proceeds go to the YoungMinds charity as a small thank you for the help they give to other young sufferers.
In 2016 George asked Silks PR & Marketing to help him publicise MdC with a view to increasing visitors to his website and his database of clients. We have issued several press release on his behalf, sent samples to key media and looked into marketing collaborations for MdC starting with the charity YoungMinds.
In 2017 we helped launch Maison de Choup's new 'Warrior not Worrier' collection.
Press achieved has included a feature by the Telegraph, 4 pages in the National Student Magazine, an interview with The Week and OnIn London and a piece in Vanity Fair plus other pieces.